Homechoice

b2ap3_large_homechoic_20210130-081921_1 Solutions Driven - MIP Holdings

As Homechoice's fashion range increased there was a growing need to communicate new products and accessories faster and timeously. The current process of designing emailers was limited and technical and fell under the digital marketing department to create.

Solution 

I developed a system where a non-technical person from the Fashion department could put together an emailer to promote their new products. Code snippets (which included product shots, description, price, buy now button, and promotional banners) were designed and uploaded into a searchable database within Silverpop, Watson Automated Marketing System that could then be imported as blocks into an emailer template, thereby allowing the creation of an emailer. 

Training on the new process was facilitated and conducted by me to key personal in the Fashion and Print departments.


Result 

An Increase in turnaround of an additional two fashion emailers per week.


 

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