b2ap3_large_homechoic_20210130-081921_1 Solutions Driven - MIP Holdings

As Homechoice's fashion range increased there was a growing need to communicate new products and accessories faster and timeously. The current process of designing emailers was limited and technical and fell under the digital marketing department to create.


I developed a system where a non-technical person from the Fashion department could put together an emailer to promote their new products. Code snippets (which included product shots, description, price, buy now button, and promotional banners) were designed and uploaded into a searchable database within Silverpop, Watson Automated Marketing System that could then be imported as blocks into an emailer template, thereby allowing the creation of an emailer. 

Training on the new process was facilitated and conducted by me to key personal in the Fashion and Print departments.


An Increase in turnaround of an additional two fashion emailers per week.


free-guide-to-purposeful-productivity Solutions Driven - MIP Holdings

My Apps

My Apps

This is a mobile friendly Lead Capture Form with MailChimp & Clickatell integration.


Sharing a link to the article you're reading on your iPhone, to continue reading on your computer at the office, home or tablet has never been so simple!...
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