Challenge@MIP

b2ap3_large_challenge-at-mip Solutions Driven - MIP Holdings

MIP a leading software development company has an Internship Program for aspiring PHP developers. The problem they were facing was they were getting a ton of email applications that they had to respond to not knowing if the applicant had the aptitude to proceed further as a developer. A lot of time was wasted in the recruitment process.

Solution 

Our first port of call was to develop an online portal challenge.mip.co.za that dealt with a specific question that had to be answered which challenged the thought process of the applicant. The correct answer took them to a second portal job.mip.co.za where they had to complete a specif game related to programming. If the applicant had the aptitude to complete the stages required within the allocated timeframe, correspondence was sent through to HR with their contact details. The portal was aimed at South African residents only and the ID number of the applicant was cross-referenced with the South African Home Affairs database prior to starting the second stage of the challenge. The target market we focused on were university candidates and graduates. While traditional outbound marketing where used, we focused mainly on digital inbound marketing techniques.


Result 

Time and process management reduced for HR with intern applications of high-quality being received.


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