b2ap3_large_aig_20210130-081243_1 Solutions Driven - MIP Holdings

Progress South Africa the software partner of Progress America needed to become an independent software distributor in such a way that the Progress customers in Africa experienced "business as usual."


AIGS (Albi Investment Group Services) was registered and we were set on the 'Why' of the business. We conducted and facilitated offline workshops with key stakeholders and employees and gathered valuable customer feedback through automated marketing and online surveys on the products and services being received. Our findings led us to their vision 'Making a Difference' with the focus on the people within the company and how they are involved in creating a delightful customer experience. 

The branding and guideline were left to our entirety where we established a bold new corporate identity, typeface, iconography with subtle references to through the use of colour. The website focused on the employees and the value they offer to their customers.


'Making a Difference' has been fully integrated into the corporate culture of AIGS with now a registered customer experience change company providing sustainable and scalable cultural change.

"AIGS initial 'Why' is now the 'How' we do business"

Rick Parry, Chairman & CEO


free-guide-to-purposeful-productivity Solutions Driven - MIP Holdings

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