Email marketing is not Rocket Science

b2ap3_large_mailchimp-email-marketing MailChimp the leading email marketing platform.

In any business, you need to find the best way to engage with your customers. In short, you're going to need email marketing. It is arguably one of the most affordable, cost-effective ways to boost sales without breaking your marketing budget.

MailChimp is an excellent starter email marketing service. created by The Rocket Science Group and relatively easy to use and setup while you're learning the ins and outs of email marketing.

With over 6 million users ranging from community groups to well-known companies such as Vice UK, The Economist, and TED, MailChimp handles an average of 5 billion outgoing emails every month. 

As a graphic designer, I've put together my fair share of Annual Reports but this is arguably one of the best Annual Report designs I've ever come across and will give you an idea of MailChimp's clout in the ESP market. 

Their new business, Forever Free Plan is the best on the market if you have less than 2000 subscribers. An added bonus is that there are no expiring trial and no credit card requirements when signing up. 

The $10 (R150) per month, Growing Business plan gets you high-level marketing features including autoresponders, spam filter diagnostics and list segmentation by time zone.

What really gets my me excited is the social media-sharing features of MailChimp which allow you to automatically post newsletter updates to Facebook and Twitter, Linkedin, Instagram and Pinterest as well as tracking stats and creating a social sign-up page to generate new subscribers.

MailChimp provides some great resources to help you minimise the learning curve and get you on your way to creating effective, dynamic campaigns. Some of these resources include helpful videos to get you familiar with their interface and several free eBooks that provide practical advice about getting the most out of your email marketing campaign. MailChimp Guides are also useful, as they cover topics like transactional emails, mobile devices, managing lists, and many other relevant email marketing topics. MailChimp even offers a tool that tells you how well a potential subject line will perform based on history and industry statistics.

Get started today!

Lead Capture Form
Until my one thing is done everything else is a di...

Related Posts


free-guide-to-purposeful-productivity MailChimp the leading email marketing platform.

My Apps

My Apps
If you are new to e-commerce and are thinking about a simple way of selling a product online, you have come to the right place. ...


Sharing a link to the article you're reading on your iPhone, to continue reading on your computer at the office, home or tablet has never been so simple!...


27 March 2017
Everyone likes apps, but sometimes the best ones are a bit expensive. Now and then, developers make paid apps free for a limited time, but you have to snatch them up while you have the chance. Here are 6 free apps! Check them out...
© Paul vd Merwe. All Rights Reserved
Designed and developed my me:¬)