Email marketing is not Rocket Science

b2ap3_large_mailchimp-email-marketing MailChimp is the world’s leading email marketing platform.

In any business, you need to find the best way to engage with your customers. In short, you're going to need email marketing. It is arguably one of the most affordable, cost-effective ways to boost sales without breaking your marketing budget.

MailChimp is an excellent starter email marketing service. created by The Rocket Science Group and relatively easy to use and setup while you're learning the ins and outs of email marketing.

With over 6 million users ranging from community groups to well-known companies such as Vice UK, The Economist, and TED, MailChimp handles an average of 5 billion outgoing emails every month. 

As a graphic designer, I've put together my fair share of Annual Reports but this is arguably one of the best Annual Report designs I've ever come across and will give you an idea of MailChimp's clout in the ESP market. 

Their new business, Forever Free Plan is the best on the market if you have less than 2000 subscribers. An added bonus is that there are no expiring trial and no credit card requirements when signing up. 

The $10 (R150) per month, Growing Business plan gets you high-level marketing features including autoresponders, spam filter diagnostics and list segmentation by time zone.

What really gets my me excited is the social media-sharing features of MailChimp which allow you to automatically post newsletter updates to Facebook and Twitter, Linkedin, Instagram and Pinterest as well as tracking stats and creating a social sign-up page to generate new subscribers.


MailChimp provides some great resources to help you minimise the learning curve and get you on your way to creating effective, dynamic campaigns. Some of these resources include helpful videos to get you familiar with their interface and several free eBooks that provide practical advice about getting the most out of your email marketing campaign. MailChimp Guides are also useful, as they cover topics like transactional emails, mobile devices, managing lists, and many other relevant email marketing topics. MailChimp even offers a tool that tells you how well a potential subject line will perform based on history and industry statistics.

Get started today!

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